The Power of the Inbox – Email Marketing Do’s and Don’ts
January 16, 2020, 7:20am – 8:30am (Open to non-Members of BSW)
Ever wonder how many emails are sent daily?
A staggering 293.6 billion emails were sent daily around the world, so it’s no wonder why your email may be getting lost in the crowd? Don’t become part of the noise that people tune out. Today’s internet users simply don’t have the time nor the patience for irrelevant messaging thrust upon them by advertisers.
Now that social media and instant messaging platforms are an entrenched part of everyday life, it’s easy to think the world of digital communications belongs to Mark Zuckerberg and Co. Studies in both B2B and B2C markets have proven the incredible growth and value of emails and email marketing campaigns; Good email marketing still works.
In this Kickoff to 2020 Workshop, you’ll learn:
- How to Segment Your Target List
- The value of content planning utilizing an editorial calendar
- Expand your audience reach by repurposing content utilizing social media
Are you ready to bring fresh ideas for YOUR growing business? Register Today!
Hosted by Business Solutions of Wexford. Keller Williams office, 11269 Perry Hwy #200 (Street level entrance) Wexford, PA 15090.
For the past 13 years Autumn Edmiston, CEO of the Edmiston Group, a Pittsburgh-based branding and marketing firm, has consistently delivered and implemented proven business marketing ideas and strategies for business growth. The firm works with businesses to build brand identity and strategic marketing plans utilizing print, web and social media channels.
Autumn is the recipient of the 2012 Prestigious Business Leader of the Year Award and the 2014 Woman Entrepreneur Award presented by Pittsburgh North Chamber and a Business Technical Consultant for Bridgeway Capital.